June 2, 2021

Marketing the "Jab."

Marketing the "Jab."

The introduction of the Novel Corona Virus, Covid 19 Vaccine, has been like the introduction of the latest new techno gadget. Like the roll-out of a new smart phone, or the latest app. Complete with mass media advertising, celebrity endorsements, and eve...


The introduction of the Novel Corona Virus, Covid 19 Vaccine, has been like the introduction of the latest new techno gadget. Like the roll-out of a new smart phone, or the latest app. Complete with mass media advertising, celebrity endorsements, and even door prizes.